We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category.
We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you're just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.
Here's what we looked for when testing free email marketing software:. The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your "free" platform isn't free for very long. We kept this in mind while testing. Email templates and customization. You shouldn't have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go. Full email marketing features. There are plenty of capable apps designed for one particular type of email like newsletters, for example , but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps. One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you're planning to scale it quickly.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers.
For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more. Once you're ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers.
Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you'll never have to switch to another app. Mailchimp integrates with Zapier , allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list. Mailchimp pricing: Free for up to 2, contacts and 10, sends per month. If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp.
And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter. HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2, emails per month, over lists, and reporting. When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your lists are static and 5 "active" lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don't click. Plus, HubSpot integrates with Zapier , so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot. HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists.
Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to send interactive emails instead of just digital letters. Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan.
The tool may be used fairly and unfairly. There are several tools for doing this on the internet, which allow you to send your message typically a marketing tactic or a call for attention to thousands of people at once.
However, many e-marketing and affiliate marketing tools make use of email blasting for their marketing. You can also see Application Performance Monitoring.
It boasts of having more than 12 million users and it can send 1 billion e mail every day. It is best suited for email marketing and it allows the users to design, mould and track the emails. It also has an inbuilt system which shows delivery and other features. It is super easy to use and keep a track on Email and business simultaneously.
It helps in Email marketing by creating professional newsletters and email campaign can be handled by it in the easiest of ways. It allows the users to manage and build the email which is to be sent for the campaign and integrate subscription from the website. You can keep a track on the email sent through its inbuilt feature which helps to analyse and broaden your business.
It has got incredible features to create, send and customise your email marketing. It has got features enriched with API, Email automation, split testing etc. Email Marketing Software 3. Email Marketing Services 4. Email Newsletter Software. Email Automation Software. Unlimited Automation. Flexible Automation Rules. User Friendly and Affordable. Powerful and Simple. Simple and Affordable.
Robust and Highly Flexible. Comprehensive User Interface. Advanced Automation. Mobile Responsiveness. Advanced Newsletter Design. High End Newsletters. Integrated Social Analytics. Social Integration. Email blast software is a way to reach out to more clients, which is also called email marketing. Email marketing is a strategy that is used by marketers, where they send out a commercial message to a group of people.
Normally, the term, email marketing, is usually used to refer to sending email messages with the purpose of strengthening the relationship of a merchant with its current or previous customers. These emails can also be used to send out ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
This can encourage customer loyalty and repeat business, as well as acquire new customers and can also be used to persuade current customers to purchase something immediately. Using this strategy means that every email that is sent out is a potential sale or a new business client.
Having a good email list means that it can also be sold to other people so that they are able to grow out their business. Having an email blast software allows people to be able to manage all of their email campaigns in one place. This software can keep track of contacts, the number of emails that get sent out, and when they get sent out. Choosing the best email software will make managing emails an easy task for every business.
See Results. Incorporating emails into a marketing campaign is an easy and inexpensive way to gain new customers and build better relationships with existing clients. Email marketing is the online version of direct mailings, but takes less time to create and send out. The impact of direct mail can be a difficult thing to track and takes up a lot of time to see the results. But having an email marketing plan lets businesses be able to see exactly who is opening their mail and which emails are leading to sales, that way they are able to change their strategy quicker.
Saves Time. Sending out mailers take up a huge chunk of time, with creating a marketing campaign and then sending out mailers. Businesses have to make sure they pick a campaign that will last a long time because of the extended period of time between campaign development and implementation of that campaign.
While email marketing campaigns can be completed in just a few hours, allowing businesses to be able to help reduce their stock, promote a limited time special, and even create flash sales. Email marketing allows for short camp gain time frames. Most other advertising campaigns, in mailers, radio, and even television have to do a one size fits all campaign format. This can set limits on that personable feel that clients want, and can even alienate customers. But using email blast software gives businesses many dynamic opportunities.
It has the ability to send out personalized emails to clients, and some are even able to offer people to ability to feed in personalized information such as, previous items that customers have bought, promote similar items that they might be interested in, and sales that are going on.
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